We are Milani

Our Product Philosophy

Beauty For All, Inspired By You

Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude.

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Our Key Values

1. Diversity is in our DNA

We began in the melting pot of East LA and are devoted to bringing beauty to all communities. We’re here to fuel self-expression for every shade, attitude, and ethnicity.

Cruelty Free Cruelty Free Cruelty Free

2. Cruelty Free

We are cruelty-free, certified by PETA. We don’t test on animals or allow others to test on our behalf, and we require our suppliers to certify that materials used to make Milani products do the same.

Diversity in our team Diversity in our team Diversity in our team

3. Diversity in our team

“The diversity on the team is critically important so that as we develop and test products, we reflect our diverse customer base.”

- Rebekah, SVP Product Development

Crowdsourced Innovation Crowdsourced Innovation Crowdsourced Innovation

4. Crowdsourced Innovation

Our beauty is defined by our customers. We know you live to experiment and try something new, which is why we get our best ideas from you. You inspire us to continuously test the limits and never settle.

Luxuriously Attainable Luxuriously Attainable Luxuriously Attainable

5. Luxuriously Attainable

Without the big price markups, our products utilize the same ingredients and labs as luxury brands. We believe everyone deserves luxuriously made products.

Our Ingredients

  • Aloe

    Aloe Barbadensis (Aloe Vera) Leaf Juice is extracted from the succulent leaves of the aloe plant. It’s known as anti-inflammatory and skin moisturizer. Find it in: Rose Hydrating Mist.

  • Cannabis Sativa Seed Oil

    Also known as hemp oil, this naturally rich and skin-soothing ingredient has anti-inflammatory properties making it a great product to calm and soothe stressed out skin. Find it in: Green Goddess.

  • Squalane

    Squalane is an antioxidant and a great moisturizing ingredient. Over time, using this ingredient in skincare can help with reducing fine lines, fight free radicals and prevent moisture loss. Find it in: Green Goddess Sleeping Mask + Primer.

  • Rose Oil

    Rosa Canina Fruit Oil, derived from the rose bush and also known as rosehip oil, is loaded with skin-nourishing vitamins and essential fatty acids to bolster skin’s hydration. It can also help reduce dullness. Find it in: Rose Lotion Primer.

  • Plum Extract

    Prunus Domestica (Plum) Fruit Extract is a skin conditioning agent known for moisturizing and smoothing, supercharging your complexion makeup. Find it in: Conceal + Perfect 2-in-1 Foundation.

  • Turmeric

    CurcumaLonga (Turmeric) Root Extract, an ancient spice in the ginger family, that hasmany magical abilities like being anti-inflammatory and anti-microbial Itheals and protects dry skin and can also be used to treat eczema and acne. Find it in: Supercharged Brightening Prep Mask.

  • Argan Oil

    Commonly used as a skin moisturizer to hydrate and soften skin, Argan Oil also offers anti-aging benefits and can extend wear time of your makeup. Find it in: Silky Matte Bronzing Powder.

  • Camellia Oil

    Extracted from the Camellia Oleifera plant found in Southeast Asia, this soothing seed oil can penetrate deep into skin to boost moisture and protect skin from environmental pollutants. Find it in: Rose Face Oil.

Luxe For All™

Luxury Brand

  1. Icon - Labware, ingredients, safety

    Premium Labs +
    premium ingredients
    + testing & safety

    $$$

  2. Icon - External box and premium packaging

    External box +
    premium packaging

    $$$

  3. Icon - TV advertising & big budget marketing

    TV advertising + big
    budget marketing

    $$$$$

  4. Icon - Retail store with testers and staff

    Retail store overheads
    + testers + staff

    $$$$$

  5. Icon - Prestige Blush Product Packaging

    Prestige Blush

    $40

Milani

  1. Icon - Labware, ingredients, safety

    Premium Labs +
    premium ingredients
    + testing & safety

    $$$

  2. Icon - Less packaging

    Less packaging

    $

  3. Icon - Influencer

    Influencer +
    customer love

    $

  4. Icon - Milani self-service environment

    Self-service
    environment

    $$$

  5. Thumbnail - Milani Luminoso Baked Blush

    Milani Luminoso
    Baked Blush

    $9.99

Our Factories